Defunkify

The Company

Defunkify, Inc. is the safest, most effective laundry detergent company on the planet. Unlike the many alternatives that claim to be eco-friendly, we actually do specialize in natural, scientifically proven solutions for your gear, laundry, and the environment.

Defunkify empowers you and your family and friends to fully embrace your athletic adventures and all your daily activities, knowing that we will be there on the other side to get the funk out of your clothes. You get dirty! We get you clean!

Powerful Formulas

Defunkify's ProvenSafe(TM) Formulas clean deep within the fibers of any fabric, removing odor causing agents and releasing stains, leaving behind like new clothing ready for it's next adventure.

Formulated to remove odors from athletic apparel and outdoor gear, Defunkify restores fabrics to nearly new condition by removing oils, bacteria, sweat, grime, grease and more.

Defunkify

The Team

We try to embody our brand and put our laundry detergents to the serious test with a staff of scientists, athletes, pet owners, and parents: adventure seekers all!

CEO

Robbie Reid

As a lifelong athlete and international pro basketball player, Robbie developed a deep concern for the impact that business can have on the planet. Which is why Robbie wants the world to know how amazing Defunkify is in cleaning his gear, and the incredible benefits to individuals, their families, and the environment everywhere.

In his free time, Robbie enjoys playing basketball, weightlifting, hiking, road biking, and surfing the world.

Sr. Director, Accounting & Operations

Heather Engstrom

Heather is her name - and making sure we never run out of our ProvenSAFE formulas is her game. She's the uber necessary number cruncher and the reason why Defunkify stays fully stocked on shelves and in homes nationwide. Thank you, Heather!

When she's not procuring clean, non-toxic ingredients or doing fun things like taxes - Heather stays busy rescuing dogs and cats with her husband, bussing them from California to Oregon on behalf of a local nonprofit. She also has 3 dogs of her own, enjoys camping with friends and working on restoring her riverfront property.

We're guessing there isn't a smell or stain Heather hasn't encountered. We know she's had no problem cleaning up with Defunkify.

Director, Events & Customer Experience

Ashley Nordell

"I'd been using Defunkify products for a while. When I had the opportunity to join the team, it was an immediate yes."

Ashley is the voice behind every email a customer receives. A natural problem solver and people pleaser, Ashley is there to answer any questions Defunkify consumers bring to her attention.

A legend in the ultrarunning scene and mom of an active family, Ashley is no stranger to the mess an outdoor-centric lifestyle can make. Defunkify has come to her rescue on many occasion.