We Built What We Couldn’t Find.
Powerful detergents were harsh.
Eco detergents were weak.
Fragrance covered what wasn’t cleaned. We refused to choose between performance and safety. So we engineered something different.
Developed by University of Oregon Scientists. Built for Performance.
Working alongside chemists and researchers, including scientists affiliated with the University of Oregon, Defunkify was developed using advanced enzyme systems and plant-based surfactants designed to break down odor and grime at the molecular level.
"The first time I used this, I was blown away. I finally managed to get the stink out of our towels! Thank you, DeFunkify, for creating this amazing product."
Committed to high-performance
cleaning without compromise.
We’re dedicated to continuous innovation, responsible sourcing, and transparency.
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Ingredient Transparency
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Continuous Innovation
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Performance Safety Standards
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Responsible Formulation
Meet the Team
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Robbie Reid
As a lifelong athlete and international pro basketball player, Robbie developed a deep concern for the impact that business can have on the planet. Which is why Robbie wants the world to know how amazing Defunkify is in cleaning his gear, and the incredible benefits to individuals, their families, and the environment everywhere.
In his free time, Robbie enjoys playing basketball, weightlifting, hiking, road biking, and surfing the world.
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Chance Merritt
With a love of numbers and a graduate degree in Data Science to prove it, Chance uses his analytical approach to keep the team humming.
As parent in an active family with a serious love for fishing, Chance knows firsthand how quickly things can smell off. So, Chance helps Defunkify operate efficiently during the week, and then Defunkify helps Chance clean up after every successful weekend fishing adventure.
When not deep diving in Defunkify data to drive efficiencies or out casting a line for the next record Lake Trout, Chance can be found at home tending his garden and playing games with his wife and kids. -
Ashley Nordell
I'd been using Defunkify products for a while. When I had the opportunity to join the team, it was an immediate yes."
Ashley is the voice behind every email a customer receives. A natural problem solver and people pleaser, Ashley is there to answer any questions Defunkify consumers bring to her attention.
A legend in the ultrarunning scene and mom of an active family, Ashley is no stranger to the mess an outdoor-centric lifestyle can make. Defunkify has come to her rescue on many occasion.
Frequently Asked Questions
Read MoreWhat fabrics are safe to wash with Defunkify?
All fabrics! Defunkify is safe for down, silk, cloth diapers, hunting gear, baby clothes, and your favorite workout and performance gear.
Is Deunkify vegan?
Yes, none of our products are derived from animals.
Your detergent uses enzymes, doesn't that damage the fabric?
Not Defunkify! The source of the enzymes matter tremendously and we exclusively use only the highest quality. Enzymes and odors are like keys and locks. You need the right enzyme to unlock (break apart) all the different odor molecules that are stuck in your clothing. After the molecules are broken apart, the surfactants in our detergent wash the odor molecules away.
What is the difference between your powder and liquid detergents?
Both powder and liquid formulations contain a comprehensive enzyme system for effective odor and stain removal. The primary differences relate to additional functional components and application flexibility.
The powder formulation includes a color-safe oxygen-based bleach alternative, making it particularly effective for maintaining brightness in white fabrics. Powder detergents are also generally advantageous for removing particulate soils such as dirt, grass, and other organic matter.
The liquid formulation offers multiple fragrance options, as well as a fragrance-free (“free and clear”) alternative. Liquids provide practical benefits for pretreatment, as they can be applied directly to stains prior to washing. They are especially effective for oily or greasy stains due to their surfactant system and ease of localized application.
