Our ProvenSafe™ Philosophy
What goes IN, ON and AROUND us matters. Yet, so many cleaning products on the shelf are subjecting people and the planet to underperforming, toxic formulas. As parents and experts in Green Chemistry, we knew we could do better. Much better. So, we create Defunkify cleaning products from square-one & apply state-of-the-art toxicity testing to ensure safety. It’s an uncompromising approach, and the result is rare. Powerful, ProvenSafe™ Cleaning.
We start with ingredients approved by the EPA Safer Choice Program.
We use green chemistry to maximize performance. Nature is extremely powerful when you know how to harness its potential.
We apply innovative toxicity testing to ensure that our formulas with industry leading performance also keep our families safe.
We finish with complete formula transparency on the label so you can make the best decisions based on your personal values.